Mateo Loco


This year, Seattle Central Creative academy worked with Scuttlebutt brewing company to create a label for a special edition beer called “Mateo Loco.” Named for and by its creator, Matt, this is a robust red ale.



Scuttlebutt’s imagery as a brand is full of nautical illustrations from sailors to seahorses, all friendly and full of character. I envisioned Mateo Loco as a similarly romanticized image—a crazed Spanish pirate, but probably one with more bark than bite.

The hand-touched quality and texture represent the nature of Scuttlebutt’s craft beer, while the emblem-like image lends itself to use in all kinds of promotional merchandise.